REFOCUS WITH A MICRO-FOREST WALK
This functional fragrance was designed to provide the clarifying mental benefits of a brief walk in the forest for anyone needing a quick way to restore focus and increase vitality. It achieves this through beautiful, ephemeral aesthetics rather than an aromatherapeutic approach.
Fragrance
Mindset/Reset
Collaborators
Intangible
the FUNCTIONAL FRAGRANCE Concept
While researching ways to combat burnout, I discovered how scent could influence mental states, potentially improving learning, focus, and even athletic performance. Mindset Reset was born from this research as a tool to help office workers take micro-breaks, reduce stress, and boost creativity.
Originally developed for my consultancy Intangible, the fragrance was used in corporate client engagements as a way to increase vitality and creativity in workplace culture. It also served as an experiential marketing tool, offering a moment of sensory escape. Due to its popularity, it was later released as a 10ml rollerball product and sold directly as well as at a retail gallery in Portland.
The Scent Experience
Designed to evoke the clarity, expansiveness, and grounding of a forest walk, the fragrance is naturally derived, featuring materials that reference the rawness of nature alongside more aesthetic interpretations.
Mindset Reset was designed to be part of a ritual process. While this ritual enhances the sensorial and cognitive benefits, many users preferred to wear it on their wrists or neck as a functional personal fragrance.
+ Warm, sunlit notes for clarity and energy
+ Forest floor notes for grounding and depth
+ Aromatic greens and resins for richness
TESTIMONIAL
"Mindset Reset feels like a sound bath in a dewy forest at dusk. It is rich, soothing, and quieting, with masculine and feminine notes. I use this fragrance while I’m working, and it’s especially helpful when I feel overwhelmed. It brings me back to my body, stills my mind, and encourages me to slow down and take things one step at a time."
— Darsey L.
The most exciting feedback I received was from renowned perfume critic Luca Turin. At an event in Portland, I was too intimidated to ask him to try it, but a friend stepped in. Turin agreed to go through the ritual, rolling it on his hands and inhaling deeply. After a long pause, he nodded and simply said: "Smells good."
CRITICAL RECEPTION
“SMELLS
GOOD”
— Luca Turin, Perfume Critic
WHAT COMES NEXT
Mindset Reset solidified my passion for functional fragrance, blends designed not just for scent but for effect. I’m currently working on another fragrance incorporating high levels of GABA-rich essences, known for their naturally calming properties.
